What is home staging?

Staging is a globally recognized service that highlights the best features of your home and to
make it stand out above the competition to maximize the sales potential. It is the process of
preparing the interior and exterior of any house for sale, regardless of price or location, large or
small, vacant or lived-in.

Staging seeks to optimize the selling power of any house by arranging the furnishings and
possessions in a way that makes the house even more appealing to a buyer. You want to
highlight the house’s best features and to down play any possible distractions. We provide a
positive first impression for the buyer entering their potential new Westminster home. A series
of positive impressions will set the tone for their tour. That all leads up to emotionally connecting
the buyer to the home.

Competing in your Real Estate Marketplace, Homes must
be Priced Right and Look Better than the Competition.

People will not over-pay, but they will pay a premium for “the best” real estate property on the

Before Buyers decide to buy, they need to mentally move their own belongings into the home.
If a home has too much or too little in it, it is difficult for most Buyers to visualize how their own
belongings will look in the home. Most people buy on emotion; therefore we want to emotionally
connect them to your home.

In this competitive real estate market, staging has become the tool of choice that gives
homeowners and Realtors the edge over the competition.

Tips on Preparing Your Home for Sale

The vast majority of our new clients haven’t had the experience of selling a home since the
2008 collapse in the real estate market. If you are planning to sell, the Westminster Real Estate
Info team can help you maximize your profit by helping you avoid many common slipups. Today
the selling process can be surprisingly time-consuming and emotionally challenging. Buyers will
criticize a place that’s probably become more than just four walls and roof to you— and then to
top it all off they might offer you less than what you think your home is worth.

Repairs or

Buyers are always looking for a deal, so
making sure all necessary repairs and
maintenance are done will help to eliminate
their negative checklist. We can provide you
with checklists that will help you prepare your
home for marketing and sale.


Start packing early! Buyers need to envision
themselves living in your home. To help
them achieve this vision, you should remove
all distractions by packing away personal
photos and collectibles. This will allow buyers
to imagine the home as their own and not
someone else’s.


You have only one chance to make
a great first impression. If buyers
walk into your home and smell
smoke, pets, or strong cooking
odors, they may be turned off and
either cross your home off their list,
or reduce their offer price.


Now that you’ve decided to sell your home,
try to start thinking of yourself as a business
person selling a house, rather than a home
owner. By looking at the transaction from a
purely financial prospective, you’ll distance
yourself from the emotional aspects of selling
a property in which you’ve undoubtedly
created many memories.
Also, try to remember how you felt when you
were shopping for your home. Most buyers will
also be in an emotional state. You are selling
not just a piece of property, but also an image-a dream and a lifestyle.

Dirty Homes

Your home’s first impression is a lasting one,
so show potential buyers that your home
has been well maintained by making sure
it sparkles. Dirty homes are a big turnoff for

Tip: Make sure to pay close attention to the
condition of the front door and hardware. This
is the first interaction your potential buyer will
have with your home. If the door is weathered,
hard to open, or otherwise unattractive, it
sends a negative signal to the buyer.

Showing a room’s
proper function.

Buyers can have a hard time visualizing how
furniture can fit into a room, so you need to
show them. If you have your dining room set
up as a kids’ play room, most buyers will not
be able to see themselves enjoying family
dinners in that space.

Poor Light

Poorly lit rooms can be a turnoff for most
buyers, especially during evenings or overcast
days, and dark corners can make a room feel
smaller. To brighten up a room, add more light
fixtures. Open or remove window treatments,
trim any trees or shrubs blocking the windows,
or repaint darker rooms with a color that
reflects light.


Today we are seeing a growing segment of
buyers willing to spend the extra money to get
an updated and well maintained home that is
in move-in-ready condition. Making strategic
investments in your home will increase your
equity, and help sell your home faster and for
more money.

Professional advice

When it comes to selling your home, it is in
your best interest to take the advice of the
experts. We know how to price your home
so it will sell quickly and for the best possible
price. The Westminster Real Estate Info
team consists of professionals such as home
stagers, contractors and inspectors, so taking
their advice will not only get your home sold
more quickly, but it will increase your equity as

List before staging,
photography or
renovations have been

Most buyers who are interested in your home
will view it within the first two weeks after the
listing is published. This is your best chance
to get an offer from an active buyer who has
been out looking for just the right home. There
are many agents who “jump the gun” and
activate MLS listings before they are ready,
including publishing without any photos of the

Hard to find

For a variety of reasons, some sellers prefer
not to have a for sale yard sign. Home buyers
routinely explore neighborhoods without an
agent and will drive right past your listing
and call on the one down the street. A yard
sign can significantly improve your chance of
attracting the right buyer who already likes
your neighborhood!

Hard to show

The easier the home is to show, the more
showings you will have. The more conditions
that a seller makes, before an agent can show
a home, the fewer showings. Unfortunately,
buyers don’t always plan ahead and want to
see homes on their schedule. The closer they
are to making a buying decision, the more
impatient they will be.